Beyond Relevance

I have been meaning to post for a while about a weblog called Beyond Relevance. The website started with a fanstastic video, "What if Starbucks Marketed Like a Church?" You can see the video at the website or search for it you youtube. The video is cringe-worthy as it makes us think about how we might look through the eyes of someone who doesn't know the church and doesn't know Jesus. The weblog's author Richard L. Reising has continued to write some amazing posts on how we can do a better job of presenting and marketing our churches and how we can me more aware of the things that we think are effective that are actually stumbling blocks.

I write about this weblog today because his latest post is exceptional. In "The Toilet Stall Effect," Reising, quite graphically, calls us to look at our churches from "the seat" of newcomers and the people that we proclaim to be reaching out to. Check it out and come back to this space to post comments.

"The Toilet Stall Effect" at Beyond Relevance

peace,

will